Our history

Phoenix Auto Services was established in 1995 by Graham Farmer, initially working from his parents’ driveway but Graham soon realised that he needed proper premises. Graham rented his first workshop in a small shared unit in The Dean, Alresford where he remained for 5 years gradually building a solid customer base.

Phoenix Auto Services expanded in the year 2000 and the business moved to larger premises at The Huxley Centre, also in The Dean, for the next 5 years. It was whilst at these premises, Graham employed Martin as a ‘Saturday boy’ and once Martin left school he undertook an apprenticeship. He is now a huge asset to the company.

Phoenix spent a year in a temporary unit whilst its purpose-built premises were in the making. It was a tough year with limited space for a thriving business, but we coped. The support of our loyal customers, trudging through a muddy building site to bring their cars to us, was a major contribution to our survival.

Finally in April 2006, Phoenix was able to move into its brand new premises, complete with MoT Centre, ready to offer our customers much more including tyres and exhausts as well as the normal servicing. We were amazed and delighted at the reception we received by local residents and we were soon run off our feet.

Graham continually strives to provide up-to-date services to offer to his customers and has invested in many initiatives and modern equipment in order to keep ahead of the progressing motoring industry. As the business has grown, Graham has gradually employed more staff to cater for the busy workload and all our helpful and friendly technicians are hand-picked for their experience and dedication to quality. You’ll find City & Guilds certified technicians who stay up-to-date on the latest repair techniques.
Graham oversees the day to day running of his business and continues to maintain the high standards which have always been his priority for his customers from the beginning.